One team

WHAT
A benefirts campaign

WHO
Penske

WHY
Most people know they should book a health check.

Actually doing it is another matter.

This campaign helped turn good intentions into action by making the benefit highly visible at work and impossible to forget at home. Partners and families were brought into the story too.

The original target was 50% uptake.

The programme now sits at over 80%.

Creating impactful editorial and stand out messaging was part of the strategy.
Due to varying working environments it was essential to have multiple ways to capture interest, build familiarity and aid retentian.
The characters wear apparel which is familiar to all at Penske, we even bring the racing drivers in, to show that’s it’s all one big team effort.
Storyboards and illustration assets created for animations shared onsite on screens and throught their internal messaging system.
We also explored expanding out to other areas of health