Pop Up (Point of Purchase)

WHAT
A retail services business wanted help to elevate themselves in their market but only had a limited budget.

WHO
IBL

WHY
The initial ask was for just a new logo, but to get them closer to what they wanted to achive, we showed them how it could become a new way of thinking about the business.

TBC.

The letters IBL didn’t stand for anything relating to the business, so we suggested starting to us it to mean ‘Ideas Beyond Limitations’ to reference that they continually try to think up new and exciting ways to help their clients, without causing undue hassle or cost.
The ‘splat’ mark gave a sense of freedom, energy and creativity, something which wasn’t obvious with their previous brand.
  • To make the most of the budget, we suggested an initial mini brochure, outlining the ky offerings and skills available.
  • Giving plenty of space to the great work they have done already, and an envious client list.
An alternative to the brochure, we suggested some pop up mailer cubes.
P.O.P. ing with impact

This work led on to us coming up with a promotional idea for when they go to trade shows. Having a popcorn machine on their stand, and giving away popcorn in branded card boxes.