iBenefits

WHAT
Benefits campaign

WHO
Apple inc.

WHY
Created for US based employees of Apple Inc. this mailer was produced in-line with Apple brand guidelines.

Used primarily as an awareness campaign to demonstrate the breadth of Apple Benefits with emotion and purpose.

Original imagery is sourced from Apple employees. bringing an authentic elements to each piece of comms.

A development page exploring how Apple Benefits could be visualised. Every benefit is expressed through a simple, tangible object, linking the offer to real moments in life, family and wellbeing.